Lead by Design.

A 90-Day Coaching Program for Rising Designers.

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You're good at the work. You're not sure the work is taking you anywhere. That's not a talent gap. It's a clarity gap, and clarity is something you can build in 90 days.

THE PROBLEM

You're doing great work. Nobody has told you where it leads.

You ship. You get good feedback. Maybe you've even been promoted once. But the path ahead looks blurry, and everyone gives you a different answer about what comes next: get better at craft, speak up more, wait your turn.

So you try all of it. You say yes to more. You work later. And you're still not sure it's the right work.

You don't have a talent problem. You have a clarity problem.

More effort won't fix it. Knowing what you're actually good at, what drains you, and what you want next will.

That's what the next 90 days are for.

WHAT WE’LL DO TOGETHER

The design process you already know, pointed at your career.

You already know this process. You've used it to solve complex design problems for years. Now we apply it to the most important design challenge of your career: figuring out what only you can do.

DISCOVER

Map Your Energy

You take the Energy Leadership Index (ELI) assessment, then we spend 90 minutes on your results. We also audit your current work: what gives you energy and what takes it.

→ Energy Profile

DEFINE

Find Your Superpower

You name the thing you do better than the people around you, in words you can say out loud in a review or an interview.

→ Superpower Statement

DEVELOP

Design the Role

You design the role you actually want, built from what you do well and what energizes you, not from a job title.

→ Role Design Map

DELIVER

Choose Your Path

You decide what to do next and put dates on it.

→ 90-Day Action Plan

THE OUTCOME

Three ways this can go. All of them start with knowing.

Lead by Design doesn't tell you what to do next. It gives you back the part of you that does. By the end of 90 days, you'll know which of these is yours.

Root.

You stay and go deeper. You know why you're there and what to ask for.

Simple drawing of a flower with a pink blossom and a blue stem, surrounded by small blue dots.

Release.

You leave on purpose. You're walking toward something you can name.

A graph with a rising trend line and a star at the end, indicating growth or success.

Redirect.

You start building something of your own on the side, with a plan instead of a guess.

Diagram showing the sun and the earth with a curved arrow indicating the Earth's orbit.

WHAT’S INCLUDED

Here's what we'll
work through together.

Everything you need to get clear and move.

    • The foundation. A certified coach-led session that surfaces the patterns running beneath the performance.

    • A structured, guided inventory of every type of work in your life — mapped against your energy.

    • Via Zoom. We work through the Double Diamond in real time, with your real work as the material.

    • Via WhatsApp, Monday–Friday. For the moments between calls when something surfaces and you need a thought partner.

    • Superpower statement, role design map, and a 90-day action plan for whichever path you choose.

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Lead by Design